Part of Amsterdam eWeek

The Brand Experience Event is part of the The Amsterdam eWeek.Amsterdam eWeek

About The Amsterdam eWeek
The Amsterdam eWeek is an Emerce initiative in close cooperation with several participants, sponsors and the City of Amsterdam. After the succesful launch in 2013, starts the fifth edition of eWeek in October 2017.

The goal of Amsterdam eWeek is to provide a platform for national and international companies that focus on online marketing, media and technology and for business managers and entrepreneurs who use them, whether it comes to retail, healthcare, finance, game industry or media. The latest developments and trends in digital marketing, media, e-business, e-commerce, online development and online technology will be discussed, the best practices will be presented, experiences can be exchanged and the corporate network can be increased.

The Amsterdam eWeek starts on Monday the 2nd of October 2017. During the week throughout the city a range of conferences, workshops, walk-ins, dinners, networking events, meet-ups and parties will be organized. Including Emerce eDay, eRetail Europe, eNight.

About Brand Experience Event
What, When, Where: Brand Experience Event, 5th edition, October 03, 2017, B.Amsterdam, Amsterdam, The Netherlands
Scope: A brand experience is the experience you have every time you encounter a brand. That’s any interaction you take part in where an element of a brand is present. In other words, it’s every time you wander into a shop, test a product, use a service, unwrap some packaging, watch an ad or read a brand’s social media posts.

The more compelling the experience, the faster you will build brand loyalty. In fact, the experience you build becomes your brand in your customers’ minds.

You must think about both the totality of the experience as well as the tonality. Totality is about the completeness and consistency across your various elements and tonality is about the spirit of the experience. Interactivity can involve people in more depth. How the experience can become something they don’t just passively experience, but actually take more of an active part in.

It is important to make your brand experience something people will value. Something that resonates, that speaks to people, something that they will enjoy and derive utility from. Without this, the brand experience might be a bit of fun or a nice gimmick, but nothing more.

The Brand Experience Event is all about the development of brand experiences from concept to realisation and, most importantly, about the results for the brands. International Speakers from various organisations will share how their experiences led to better results.

Focus topics:

  • Development of brand experiences from concept to realisation (result oriented)
  • Digital/Virtual experience meets physical experience
  • End-results for the brands

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